October 12, 2014


So apparently I finished some works of preparation to Tokyo earlier and got some time to blog again. Well, this time I think about sharing my working outfit to you instead of the usual ones. Since I work on my own office and working in fashion, I don't wear too formal outfits, so I think it's worth a post to share. I hope this could be an inspiration to work without looking too formal but still neat and professional. 
So yesterday I spend a half day on my office, since it's Saturday, I'm thinking of something I could wore right away for Saturday dinner so I don't need to change after work. So I opt for this lace flare dress and pair it with a black blazer. For the blazer, I just opt for a semi chiffon blazer so it doesn't look too formal yet still gives a professional look. I wear a black ribbon belt to accentuate my waist and to make it not too formal.By the way, you can try to change the belt into a plain one instead of ribbon one if you want to look more professional. 
Added a dark silver necklace and belt to accesorize it and my new watch, Daniel Wellington Sheffield in Black from The Watch Co that I have been wanting since long! 
 Strolling around the park after working with these playful floppy hat (oh of course I didn't wear it while working). Usually my blog pictures are taken by my boyfriend, thanks that he got a time to take my blog pictures again, since it's been a long time I have decent pictures for my blog!
As for the shoes, I'm wearing my new wedges I got from Charles & Keith, and this one is my current obssession! I always have a thing with white shoes, and the glass transparent wedges is just to die for.

What I Wear:
Cloth Inc lace dress & outer
Unbranded belt & accessories
Charles & Keith white glass wedges
Zara sling bag
The Watch Co Daniel Wellington Sheffield watch in black
Tea Label bracelet

So now I'll be back to work again (yes it's Sunday), and will start to pack my outfits and Cloth Inc collections to Tokyo! I'm so excited and will definitely share tons of pictures from Japan on my blog and instagram. Stay tuned for my Japan updates!

PS: I'm thinking to change my blog layout, anyone have recommendations of website that have nice blog templates?

October 1, 2014


So as what I wrote on my post title, it's been a while. Last time I updated my blog was in July about Dorothy Perkins event. I must admit the past few months has been a busy months for me again thus I cannot find a time to update my blog. But well, I have a lot of stories to tell about all the things going on in my life. But first, let's take a look on my latest outfit before going to a long long story.
 I'm wearing one of the most favorite top from Cloth Inc Summer 2014 Collection and also the most favorite skort which already sold out now. I wore this outfit on Jakarta Euphoria Project event last three weeks, so I opt for a simple and comfortable outfit cause I was there for working as well. I opt for a soft and pastel look and give it a vibrant touch with my new red bag from Charles & Keith which I got from a good friend of mine on my birthday in August.
 Accessorise it a cute bagcharm from Wanderlust, a new and trusted accesories online store in instagram which I love lately. This is the first bagcharm I have, and I really love this simple yet pretty red rose charm, which matches my new red bag so well.
Plus, a pair of new shoes from Charles & Keith as well! Talking about Charles & Keith, do you realize that lately they have a loooooot of good products ever since they are brought by the LV Group. I just bought myself 3 pair of new shoes in the past few months. 
What I Wear:
Cloth Inc summer halter top in white & blue plaid flap skort
Charles & Keith bag & shoes
Wanderlust bagcharm
Fossil watch & Cloth Inc bracelet

So now moving on to my personal story, I'd like to share few of my favorite moments during the past few months I'm away from this blog (well, some of you might already know if you follow me on instagram cause I update it more often)

I'm finally graduated!
I finally graduated from my university, and now focusing on my clothing business! Now I'm still waiting for my graduation, but I'm so happy and grateful for that. So soon after I graduate, I continue to make an office for Cloth Inc. This office was actually already planned since last year but I just had the right time to finish it. I haven't got any good picture of my office, but if you follow me on instagram, you might already see that I've done a blessing night (or so called as pemberkatan & syukuran) for my office last August. Training new staffs and adapting with the new team & system has made me quite busy, but I'm really happy to see my brand grow this way :)

Hello Smithies Workshop
Last month I share some story about my blogging journey on Hello Smithies blogging workshop. You should visit their instagram becaus they have a lot of creative and interesting workshops coming up :)

Cloth Inc on Jakarta Euphoria Project
We had a big hit on this event, it was the third Cloth Inc event this year and we receive such an unexpected crowd! It was a 6 day full of hardwork, being exhausted, but me & my team were more than happy and grateful to see the crowd and meet all of our customers in real and see their excitement.

Our booth was even being noticed by Net TV and I got the chance to be interviewed by them because they say they're amazed with the crowd we have at the event :)
Appreared on Net TV
So I happened to appear on one of their TV show, Indonesia Morning Show few weeks ago, and here's the screenshot. You can also watch it on youtube if you want (here) ! (Well, I'm a little bit ashamed to share it because I look so bad on their camera lol)
Featured on OBB Indonesia
I also got a feature before on OBB Indonesia site (www.obb-indonesia.com). You can also read the full interview here if you want :)

I guess that's all about all the things happened in the past few months of my life. Now let's talk about things that's coming up. So one of the things that kept me busy was..

What's Coming Up?
Cloth Inc new collection & new website!
So we are actually preparing our upcoming Pre-Fall collection and we just had the photoshoot last week. But there's also something more ;)
We haven't give any sneak peek or launch this, but I would like to specially give a spoiler to my blog reader: Visit www.cloth-inc.com and take a sneak peek on our new webstore that we made and ready to launch next week!

Last update is the most exciting thing, I'm going to Japan from 17 until the end of this month for business trip and holiday. I got an invitation from the minisitry of trade & economy to exhibit my brand at a fashion trade show in Tokyo. So this is my last post until end of October I guess, because I need to prepare a lot of things and documents for the event, but I'll share a lot of outfit posts & story on my blog once I get back from Japan, and I'll be sharing a lot of pictures and updates from my instagram later!

So well, a lot of exciting things are happening lately. What about you? I hope you guys had a lot of great things coming up as well! See you soon and please stay tuned on Cloth Inc's instagram and be ready for our new webstore launching!

July 4, 2014


So around last 2 week, I was invited to Dorothy Perkins Exclusive Collection Launching, All About Rose. I said yes right away when they invited me since I actually love their brand for their pretty feminine collections (you can see how I love something girly and sweet). So without further intro, let's see how the event goes right away through my pics!
The event was in one of their store, Dorothy Perkins Central Park. Just as we enter the store,  we are already treated with such a pretty rose themed tea party set, just as the collection's name. I love!
Met Cathy & Michelle at the event, we don't forget to take a pic first for sure.
Pretty dresses and floral set on the front store display. I want all of them.
And here's a corner of their exclusive All About Rose collection. I want to scream pretty!
After we enjoyed chit chat with other bloggers there and enjoying the tea set, I was given a chance by them to choose anything I want from their All About Rose collection, I'm definitely a happy girl back then! So after scrolling and scrolling through their displays, I finally made a tough decision (as all of their collections caught my eyes with such pretty prints and feminine vibes). I finally made up my mind for this piece, which u might already see on my instagram if you follow my account :)
Took a picture with Regina Raquel with our new super pretty clothes.
Zoom zoom to the prettiness
And what a pretty details they have too for this piece!
I have no reason not to love their collection and share it to all of you, and here's another pictures from their official lookbook.
Embrace print this Summer with Dorothy Perkins’ new collection – All About Rose a brand new collection that draws inspiration from our namesake: an English Rose.  This delicious collection of standout dresses, pleated skirts, soft tailoring and stunning separates has been pulled together to mix textures and prints; and encapsulates the floral trend with roses and flower detailing in jacquard, lace, appliqué  and embroidery.
As the name suggests this new 16 piece collection includes the literal Rose print but also has subtle floral insignias and tone on tone stitching to create a feminine and romantic aesthetic that works for every summer occasion.
Building on our British heritage as we fast approach our centenary, All About Rose by Dorothy Perkins is a collection that takes a romanticised stance on florals for summer and uses blush and candy colours mixed with cornflower blues to create a pastel hue.
Key pieces from the collection include the pale pink boyfriend jacket, rose jacquard pencil skirt and matching structured top, pink appliqué floral cropped blouse, the wide leg trouser in print and pastel tones  and the blue and pink exclusive rose print that has been worked onto skirts, tops and dresses.

If you love the collections as much as I do, you can hurry up and visit their stores at Central Park or Grand Indonesia and shop the items. Once again, you need to hurry up because the collection are exclusive, and for sure, it's limited. I actually have another one I'm falling in love with but it already ran out of my size back then, so I hope you don't miss them.

June 30, 2014


So I've finally come to the last challenge of TRESemme Style Seeker Hunt Road To New York, and the last challenge is creating a fashion spread inspired by New York Style. I definitely love the challenge because fashion photoshoot is definitely my thing, as you know, I always style every shoot for my brand by myself because I love to do it.

Talking about New York Style, most people will imagine about the chic NY fashionista or street stylers, we know that it is something most people will remember first when talking about NY. But on this challenge, I want to bring you to another side of New York Style, something more fun, a little bit cute looking and some kind of preppy as well. Let's take a look at different style of New York, inspired by the American Barbie Doll and New York preppy style.

My inspirations: Blair Waldorf, Alice+Olivia, Kate Spade.

(From left to right: New York Barbie Fashion Show, Kate Spade Barbie Collection, Coach Barbie Collection)
So here's my fashion spread for the challenge!

Put a wig for the second and third look. Can you see that hair is a ver important part for your look? Just a simple change of hair can totally give you a whole different & new look!
Styled by Me
Blue Plaid Bralette, Pink & White Skirt are from Cloth Inc upcoming summer collection

So inspired by the moodboard above, I created this three looks according to my inspiration sources. For the color palette, I choose pastel color to represent Spring/Summer feeling. The pink coat, polkadot skirt, high collar top, and plaid bralette is definitely my essential items to create this fun, preppy New York look. So, fun prints, high collars and coat are a must have wardrobe to create such look, and a tips from me is, don't wear too much accessories on the arm again, or if you want, opt for a simple and clean bracelet, as that's how New York fun/preppy street stylers do.

For this project, I also got the chance to collaborate with the famous beauty blogger, Lizzie Parra which is my favorite make up artist as well, with her team Olyvia Awuy as the hair stylist, and also my great friend Try Hansen as the photographer, and not to forget, a professional model from 21mm Agency!

You might love to see the behind the scene video on how I create this fashion spread, starting from the make up, photo studio setting, styling, posing choreography until it's done as a final results.


Click on the pic to watch the video. (It's my first youtube video ever by the way!)
Oh, if some of you ever ask about my no make up look, I forgot to 'makeover' myself because we're so much fun doing the 'barbie', so you can see here :p

So, how do you think about my fashion spread? I hope you like it as my whole team are putting so much effort for this project :)

Btw, don't forget to vote me by clicking like on my instagram pictures if you like it, and you might love to join the competition as well!

Mau nonton langsung New York Fashion Week? Join TRESemme Style Seeker Hunt Road To New York now!  Click here: http://bit.ly/1qySpoc

June 25, 2014


Most of you maybe haven’t know about the designer, they might be not as famous as DKNY or Marc Jacobs yet, but this brand definitely caught my eye ever since I saw their collection for the first time!

It’s Alice+Olivia, a New York designer brand by Stacey Bended which was first started in 2002. They started the brand by selling a tailored pants, which was based on her idea to make "a trouser sexy," in 2002. Alice + olivia pants gained immediate popularity due in part to their mindful design. Their design is well known with their girly style, with a touch of minimalism and always not too much. Exactly the way I like it. 

Their Spring/Summer 2014 ready to wear collection caught my eyes, again. I fall in love with the feminine touch they resembles in the collection, and how they give a different touch with their previous collection with a touch of preppy, a feminine preppy, or as what the designer said, “it’s preppy meets pretty”. 
So, as we are already entering the second phase of TRESemme Style Seeker Hunt Road To New York, here I go for the second challenge, which is reviewing a New York based designer and create a look inspired by the designer. I definitely didn't think twice to choose Alice+Olivia, their collections are definitely my cup of tea, don't you think so? So... let's see how I create a set of inspired look here ;)
What do you think? :)
What I Wear:
Self-design denim jacket
Cloth Inc Yellow Peterpan Top (upcoming summer collection)
Cloth Inc Mint Flare Skirt (upcoming summer collection)
Bershka heels

What I Wear:
Cloth Inc White Blazer (upcoming summer collection)
Unbranded floral bustier
Cloth Inc White Skirt from 2013 collection
Bershka heels

What I Wear:
Cloth Inc Red Wool Tweed Outer
Cloth Inc Sleeveless White Shirt worn inside 
(upcoming summer collection)
Stradivarius Black Jumper
H&M Ripped Denim Pants
Unbranded White pumps
Mango Bracelet

Btw, I've been using TRESemme hair care products ever since I got them from TRESemme, it might not really visible in the pic, but I really feel healthier and smoother results as my hair was so much dry since I coloured them :(
Found these products so helpful ;)

Btw, I would like to ask your help again to vote my Alice+Olivia inspired look by simply liking my pic on instagram, that will mean a lot for me. And don't forget you can also join this competition too and win a trip to NY with the winning fashion bloggers later! Here's the detail:

Mau nonton langsung New York Fashion Week? Join TRESemme Style Seeker Hunt Road To New York now!  Click here: http://bit.ly/1qySpoc

Let me know if you join it, would love to help vote your looks as well. Let's try our luck together ;)

June 19, 2014


This fantasy print skirt has been in my wardrobe for almost a year yet I have never wear it before because I haven't got any idea on how to style it. Simple feminine style has always been in my heart, so whenever I feel like exploring a more edgy, boyish or other style, I always try to add some sweet touch on it. 

So I try to give it a touch of whites to make it light and feminine. I also love how the lilac colour on the print totally makes it edgy yet still feminine! I paired this skirt with my current favourite platform shoes from Bershka and a cut off cropped bralette from Cloth Inc upcoming summer collection.
This is my third look for Gogirl X TRESemme Style Seeker Hunt Road To New York for the Challenge 1, if you haven't know what it is, let me tell you about this. Around last two week, TRESemme e-mailed me and some other fashion bloggers to join this competition. I was so excited to know that the prize is a free trip to New York and watch Mercedes Benz Fashion Week live! 
So I went to Gogirl! Office and briefed by Gogirl & TRESemme team, they gave us 3 challenge, the first one is to post our best styles with the theme of upcoming S/S 2015 trends during the week. So here I am accepting the challenge!

Letting my hair flows naturally after using TRESemme shampoo & hair care, totally love the results!
Details of the skirt, I'm in love!

What I Wear:
Cloth Inc bralette 
Unbranded Skirt from Bangkok
Mango Mini Bag
Mango bracelet
Bershka Platform Sandal

As for this challenge, we are required to get lots of likes on our instagram in order to help us to win the challenge. So I hope you don't mind to give me some double taps for my looks on instagram (@juliantanoto)

And you can also join it as well, don't forget to visit www.tresemme.co.id to know how, who knows we could be the lucky ones? ;)